About Us
A Peaceful Revolution in Motion
Behind The Peace Roads is a simple but powerful idea:
What if peace could become part of our everyday identity – something we show the world simply by what we wear?
Founded by Henrik Hansen, a Danish creator with a long history of cultural projects, The Peace Roads began as a reflection on the timeless messages of peace carried by John Lennon and Yoko Ono and countless others.
Inspired by their work, and driven by the urgency of our times, we are building a lifestyle brand with a purpose: to spread peace through design, community, and action.
Our Mission
From Sneakers to a Global Peace Foundation
The Peace Sneakers project is just the beginning. Our future vision includes the creation of a non-profit Peace Foundation, supported by the sale of our products. The foundation’s goals:
Promote peace values in youth through fashion and storytelling.
Celebrate those who promote peace, unity, and love.
Support peace-building projects around the world – with a special focus on youth, education, and cultural expression.
20% of every purchase goes directly to support these initiatives.
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